Introduction of Tarh Ideh Advertising Agency

Have you ever wondered why the impact of urban graffiti messages is always greater than thousands of advertising billboards? Perhaps it’s because graffiti designs are a direct product of the emotions of citizens, or maybe the creation of advertising agencies’ think tanks!

The first is created by people on the spot, based on what they have experienced—from anger and sorrow to excitement and happiness. But the second is crafted in closed-off rooms, a summary of clichéd ideas and repetitive statements. For years, these very advertisements, with their rigid and inflexible boundaries, have built a tall wall between brands and their customers. However, today’s social world, in the digital age with its rapid pace of change, requires real, fast, and tangible communication. Communications that feel like friendship—not just to attract customers, but to create an experience they will never forget and that turns them into loyal customers of the brand. Even more, they become ambassadors and advocates for the ideas, products, and services of a brand.

It was with the understanding of such an environment that, in 2009, a young and energetic team with marketing and design skills came together to establish a specialized BTL agency. They envisioned an agency that would break through the rigid and static boundaries between customers and brands, giving brands and their products a gentle, playful, and attractive personality while engaging in direct conversations with their customers. Thus, relying on modern strategies of interactive marketing, sales services, digital marketing, and market research, we create unique opportunities that put brands in direct and sincere interaction with their customers. At Tarhe Ideh Advertising Agency, we present the story of brands and their products to the public like graffiti designs—with boldness, speed, energy, and emotion.

Oh, by the way! “Graffiti” is an Italian word meaning “quick impact.”

Our Mission

Tarh Ideh’s mission is to create unique brand experiences for its audience. These experiences can manifest across different platforms and are aimed at evoking emotions and fostering interest in the brand.

Our Vision

We are warriors, dreamers, and ready to face the future.

We believe that the BTL industry is still growing, and every new combination and role shapes a new horizon in this field. Our mission is to expand the breadth of the BTL industry, and we stand firm in our commitment to be recognized as the leader and creator of face-to-face advertising art in Iran and the Middle East by the year 2026.

Below The Line refers to advertising strategies that directly interact with .consumers

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Introduction of the Managers

Ariya Sharifi Bisheh Founder and CEO
Arezoo Maddah Executive Vice President
Morteza Majd Marketing Vice President
Nikoo Vaghefi Nejad Chief Director
Fatemeh Mohammadi Internal Manager
Samaa Zanjani Sales Manager
Shahin Ebrahimi POSM Manager
Nima Heydarniya Fieldmarketing Manager
Neda Abbasi Finance Manager
Hoda Heydaripour Senior Account Manager
Shadi Vatanparast Senior Account Manager
Amin Soorani Studio Supervisor

In Memory and Remembrance of

Ataa Ardakanian

Our kind-hearted friend has left us. Although our hearts are heavy with sorrow, we remember that life is fleeting. His body is no longer with us, but his memory, his kindness, and the impact he had on our lives will remain alive in our hearts. May his soul rest in peace, and may his memory be cherished.