Nescafé was launched in 1938 in Switzerland. This product prepares a high-quality cup of coffee for the consumer simply by adding hot water. Nescafé was quickly exported to France, the UK, and the USA. In 1965, Nescafé expanded its brand with an innovation called ‘Gold Blend.’ Nescafé ‘Gold Blend’ is a type of instant, soluble coffee. Over the years, with multiple innovations and the natural aroma and flavor of coffee beans, this product has improved. Today, consumers worldwide enjoy the quality, taste, aroma, and convenience of preparing various types of Nescafé.