In January 2018, a creative sampling campaign for Heinz sauces was held in various food courts across Tehran, including the Park Ab-o-Atash food court. The goal of this project was to engage the audience more with Heinz sauces and encourage them to try different sauces with various foods.

Various flavors of Heinz sauces were beautifully presented on all the tables in the food court, allowing the audience to use them while enjoying their meals.