The in-store activation of Lux Liquid Soap, in collaboration with the advertising agency “Tarh Ideh” was carried out in August and September 2020 in cities such as Isfahan, Mashhad, Mazandaran, and Tehran. The activation aimed to help eliminate bacteria and viruses during the COVID-19 pandemic.

In this activation:

The approximate number of people promoted: over 23,000
The approximate number of people sampled: over 27,000
The approximate number of liquid and solid Lux soap sold: over 6,000