Persil (With Black, it remains black) interactive campaign

The Persil Interactive Campaign was executed in March 2017, with the goal of increasing awareness about the ‘Black Laundry Liquid’ product. The target audience for this campaign was a group of people who are mindful of their living conditions and, with this careful consideration, seek solutions to their daily concerns. We were able to engage with this group directly in cinemas and sports clubs, explaining how Persil liquid could help them wash their dark clothes.

In cinemas, the process was as follows: before entering the theater, the audience was given a flyer. The flyer talked about a surprise awaiting them in the hall. Inside the hall, a product sample was placed as a gift on the armrests of the seats. Once the theater was full, the Persil advertisement was played on the screen. In this way, the audience gradually became familiar with the product and its features.

The Persil campaign was executed for one month in the cities of Tehran, Shiraz, Isfahan, Mashhad, and Tabriz.