The Ramak Guerrilla Marketing was conducted by the Sampling and Promotion team of the advertising agency Tarh Ideh in March 2018 at the Mahestan Shopping Center in Karaj, with the goal of introducing Ramak cheese to the audience.
The ideh for this guerrilla marketing was inspired by rural cottages and the warm, cozy atmosphere of a traditional family. Initially, the target audience would wear a headset and virtual reality glasses to view images of a beautiful day. They would then find themselves in a cottage where a couple with rural, kind faces were enjoying breakfast with Ramak local cheese. After removing the glasses, they would be in that same environment, where they were treated to Ramak cheese, and a piece of Ramak cheese would be given as a gift to the audience.