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Point of Sale Materials are advertising tools used in various sales points to attract customer attention and introduce products. These materials include posters, stands, banners, product samples, promotional cards, and other advertising tools that are employed in stores, exhibitions, or different sales locations to encourage customers to purchase and use the product.
Islands typically consist of various advertising components and elements placed in direct sales locations and customer touchpoints, aimed at attracting attention and enhancing the customer experience.
For example, islands can include promotional displays in stores, attractive and creative showcases, posters, banners, product definition plaques, stands, and tangible product samples. These advertising materials are usually designed to capture customer attention and provide information about the product or service, encouraging them to make a purchase.
Shelf talkers are small promotional products typically placed at the top or front of store shelves. Their primary purpose is to attract customers’ attention to specific products on the shelf.
Shelf talkers often consist of paper or plastic banners affixed to the shelves. They usually include information such as product images, prices, discounts, features, and benefits. Additionally, they may contain reviews, recommendations, or customer experiences.
Because they are positioned close to the products, shelf talkers directly draw customers’ attention to them. By providing complete and engaging information about the products, shelf talkers help customers make informed purchasing decisions. Moreover, shelf talkers can enhance the shopping experience by offering discounts and special offers, increasing customers’ willingness to buy.
Shelf Frame is a type of shelving unit that consists of an adjustable and customizable framework. These shelves are often made of metal or wood and allow for the replacement and adjustment of the shelving levels.
The main feature of shelf frames is their ability to adjust the height, width, and depth of the shelves as needed. This flexibility enables retailers to adapt the shelving to their specific requirements, optimizing the use of available space.
Shelf frames are commonly used in stores, exhibitions, and other commercial spaces. They provide a tidy and attractive display for products, ensuring easy access for customers. Additionally, shelf frames can display important information from sellers, such as prices, discounts, and product features.
Other advantages of shelf frames include their ease of installation and mobility. Many shelf frames come equipped with wheels, making them easy to transport and relocate as needed.
Shelf Dressing refers to the visual design and organization of shelves to create an attractive and cohesive appearance. This process is commonly applied in stores, libraries, homes, and exhibitions. The main goal of shelf dressing is to enhance the visual experience and create a pleasant environment that captures people’s attention.
is a portable advertising element designed for quick setup and installation, used to attract customer attention and display products at exhibitions, retail stores, and promotional events. These counters feature attractive designs that align with the visual identity of the ordering organization, facilitating the presentation of information, samples, and brochures.
A gondola is a shelving system used in stores to display and sell products. Gondolas consist of shelves and rails that are interconnected and movable, positioned along the length of the store.
Gondolas are typically double-sided and adjustable in vertical orientations. Their shelves can be easily adjusted based on the height and width of the products. This capability allows retailers to display products in an organized and attractive manner, optimizing the available space.
Gondolas are usually placed along the store aisles, displaying products in a linear fashion. This system helps retailers categorize products and provides easy access to them.
Other features of gondolas include their compatibility with retail equipment systems. For example, gondolas can be connected to lighting systems, security locks, moving handles, and other related equipment.
In advertising, a base sticker refers to a strategy that utilizes multiple advertising elements in a layered and foundational manner to convey the advertising message more attractively and effectively to the audience. This method typically involves a harmonious and layered combination of images, text, and graphics.
Hangers are physical advertising products often seen as hangers inside stores. They are commonly used in high-traffic areas to attract the attention of audiences towards local businesses, in-store promotions, and events. Hangers are popular for direct and targeted marketing in neighborhoods, while retail hangers highlight products or discounts. They are highly visible and cost-effective, and can be strategically designed to target specific audiences. You can also find them in hotels or public places promoting events or services. Using hangers is an inexpensive and direct way to engage potential customers.
Danglers in advertising and marketing refer to small display equipment that are typically placed at points of sale and are often hung from the ceiling, walls, or other areas of POSM (Point of Sale Materials).
Danglers mainly include banners, labels, posters, signs, and other similar advertising elements. They are used to attract customers’ attention, provide important information about products or services, and promote brands.
he effectiveness of danglers depends on their creative, engaging, and eye-catching design. The designs and graphic elements used in danglers should be determined based on the brand’s marketing strategy and the main objectives of the advertising campaign. The goal of using danglers is to increase conversion rates and entice customers to purchase products or services.
A wobbler is a type of dangler that hangs from the ceiling or other areas and is typically found at points of sale and commercial spaces.
Wobblers consist of a suitably sized sign printed with advertising graphics and text. They are used to attract customers’ attention, convey advertising messages, provide information about products or services, and promote brands.
Due to their hanging design, wobblers allow for information to be displayed on multiple sides, enabling customers to view them from any angle. Additionally, various techniques, such as appropriate lighting, appealing colors, and effective graphic combinations, are used in the production of wobblers to capture customers’ attention.
The effectiveness of wobblers relies on creative and engaging design, helping brands attract customers and establish communication with them. The wobbler design should align with the marketing strategy and target customer needs, offering value and uniqueness to customers.
Game islands typically include a variety of advertising tools and interactive components that are placed in virtual environments or gaming spaces, aimed at attracting attention and enhancing the customer experience. These islands can feature in-game advertisements, creative product displays, banners, pop-up interactions, and even playable demos of products.
To further engage the audience, a reward system is often added, which includes incentives such as purchase tickets for products or discounts, product samples, or promotional gifts that are offered in exchange for interacting with the advertising tools. This not only helps create frequent interactions but also fosters a positive connection between the brand and the player’s experience, encouraging them to explore or purchase the featured product.
A stand generally refers to a structure or framework related to advertising and marketing. Stands are used as an effective tool in advertising and marketing to create a more direct and stronger connection with the audience.
Stoppers are used as a tool for advertising and displaying products by being positioned at points of sale. They are usually made from cardboard, metal, or plastic and can be placed, for example, on mantels or on top of tables. The design of stoppers is intended to attract customers’ attention and encourage them to purchase through images, slogans, and product samples.
Stoppers are recognized as an effective advertising element because they come into direct contact with customers at points of sale and provide them with information about the products.
A podium is a small structure or platform used for advertising and displaying products or services in public places such as exhibitions, conferences, stores, and shopping centers. Podiums are typically decorated with brands, logos, and advertising messages from companies to attract the audience’s attention. Notable features of advertising podiums include easy transportability, attractive designs, and adjustability based on various advertising needs. This advertising tool helps companies prominently and effectively introduce their products to the audience.
Showcases are designed to display products completely and accurately; they are eye-catching displays that highlight key aspects and benefits. Showcases are typically used to attract attention and engage viewers by presenting items in an appealing and detail-oriented manner. They can also be customized to fit various branding themes and needs, serving as multifunctional tools for promoting products and increasing customer interest.